Reims, July 2022
Nationwide display campaign: Beginning 20 July, two Tsarine champagnes will be featured in a major campaign in France on the premium urban-furniture displays managed by JC Decaux.
High visibility for the new Solium Premier Cru
Launched successfully this past spring, Tsarine Solium will be appearing in a second wave of display ads in some twenty large French cities.
The campaign will be deployed in Amiens, Besançon, Dunkerque, Grenoble, Lorient, Le Havre, Le Mans, Lyon, Marseille, Metz, Mulhouse, Nancy, Nantes, Rouen, Strasbourg, Valence and Villeurbanne, as well in suburban Paris, Lyon, Annecy, Lille and Montpellier.
Three months after its launch, Tsarine Solium is now on the shelves of France’s major mass-retail chain stores.
Accompanying Orium’s success
Tsarine Orium is becoming a benchmark in the realm of extra-brut champagnes and is continuing its progress in wine-store and restaurant networks.
An unmistakable sign of Orium’s success is the awards it has collected in recent months: After three gold medals in 2021 (in the Elle à Table, Féminalise, and Gilbert & Gaillard competitions), during the first half of 2022 Tsarine’s extra-brut was awarded a Gold at the Berlin Wine Trophy and another Gold at the Sakura Japan Women’s Wine Awards — two major international competitions.
The Tsarine Cuvée Orium campaign targets the cities of Aix en Provence, Cannes, Clermont-Ferrand, Fréjus, La Rochelle, Lille, Lyon, Montpellier, Nice, Reims and Toulouse in addition to Paris.