Tsarine Rosé Lux Sparkles in the New James BKS Video Featuring will.i.am!


Reims, July 2022


James BKS has released the video of the single “Jungle Go Dumb” from his new album Wolves of Africa. The French-Cameroonian composer featured US rapper will.i.am, a founding member of the group Black Eyed Peas, in the video.


Tsarine Rosé Lux champagne is one of the stars of the three-minute video. Several of the cuvée’s illuminated bottles are seen chilling in a bowl of ice and then being served at the party!


The video, shot in Paris, comes just before Tsarine Rosé Lux’s long-awaited launch in the USA, in partnership with the Total Wine chain of specialist stores.