Reims, 26 September 2022
Tsarine Solium is on display all over France. Beginning 28 September, the youngest member of the Tsarine family of champagnes will be featured on displays on the premium urban furniture operated by JC Decaux as part of a large campaign launched to coincide with the period of the annual wine fairs.
Accelerating the success of the new Solium Premier Cru cuvée
Launched this past spring, Tsarine Solium will be featured in its third display campaign, with its striking visuals that exalt the sun, the soil and the terroir of Champagne.
The campaign will be deployed in the Paris region and in nearly forty large cities in France, including Angers, Amiens, Annecy, Bayonne, Besançon, Brest, Caen, Cannes, Chambéry, Clermont-Ferrand, Le Havre, Le Mans, La Rochelle, Lille, Lyon, Marseille, Metz, Montpellier, Mulhouse, Nantes, Nancy, Nîmes, Nice, Orléans, Pau, Perpignan, Poitiers, Reims, Rennes, Rouen, Saint Etienne, Strasbourg, Toulon, Toulouse, Tours, Troyes and Valence.
TsarineSolium, which has now developed a strong presence in the major mass-retail chains, has just been awarded a double Gold Medal in the Gilbert & Gaillard International Challenge.